Brandon Vick, ICF ACC
I help leaders become waymakers.
Those who own the outcome, cut through the noise, and deliver results when the lights are brightest and the stakes are highest.
“People do what they want to do. If they want to do it bad enough, they will either make a way or they will make an excuse...”
A clear point of view, built on a personal journey.
I grew up hearing that quote and living those behaviors from my grandmother, Durema Carpenter. It not only stuck with me, it shaped how I lead, how I coach, and how I think about the moments that define leaders.
When things are hard, when the path is not clear, and when leaders are navigating transition and transformation, they make a meaningful choice.
They either step forward and become waymakers-or they step back and rationalize. My work is about helping leaders step forward.
The Waymaker Method
Simple Enough to Remember. Strong enough to use under pressure. Strengthened by the Brick by Brick™ Coaching model*
01. Own it
Take full responsibility for the outcome. Define clear success, without excuses.
02. See it
Establish extreme clarity. Define essential priorities; filter out noise.
03. Make it happen
Execute decisively. Move discussion to action; build relentless momentum.
*The Waymaker Method defines the mindset; Brick by Brick™ coaching model provides the system — A proprietary coaching framework by Brandon Vick, ICF ACC.
Questions I’m Often Asked
What is a Waymaker?
Waymakers don’t wait for perfect conditions—they create them. They are leaders who cut through ambiguity, translate vision into priorities, and mobilize people toward impact. I help leaders stop rationalizing obstacles and start taking full ownership of the path forward.
Who do I work with?
I work with a limited number of leaders navigating high-stakes transitions: from new roles and expanded scope to organizational transformation. My focus is on coaching leaders to gain the clarity needed to deliver results within the relentless complexity of today’s business and organization landscape.
What do Leaders gain?
I partner with leaders to sharpen ownership and eliminate the drift that stalls progress. We build the internal clarity required for clearer decisions, ensuring energy is spent only where it counts. This discipline leads to stronger execution and the meaningful results that matter most to you, your people, and the business.
Who is Brandon Vick?
I help leaders become waymakers—regardless of the arena. My work is rooted in 17+ years of Fortune 50 leadership, where I’ve navigated the same high-stakes environments my clients face today. Having led at scale across sales, marketing, operations, and general management, I understand the unique pressure of delivering when expectations are high and the margin for error is low. As an ICF-accredited coach, I partner with leaders to cut through the noise and deliver results in the moments where it counts the most.
For leaders ready to lead differently.
I work with a small number of leaders each year. If you are navigating transition, transformation, or a defining leadership moment, let’s decide if I am the right fit to be your executive coach.